India, Jan. 7 -- The Simpsons seemingly retired longtime character Duffman during a January 4 episode titled 'Seperance,' which spoofed the Apple TV series 'Severance,' after as many as 30 years. Duffman (voiced by Hank Azaria), known for his "oh, yeah!" catchphrase, said that his role as the mascot and chief spokesperson for Duff Beer would be retired. He would now go by Barry Duffman instead.

The beloved character shared the news with the Simpsons family when he showed up to Homer and Marge's home. "The Duff Corporation has, uh, retired that character forever," he said in his signature voice. "All the old forms of advertising are now passe. Corporate spokesmen, print ads, TV spots - today's kids can't even sing the jingles."

Duffman a...