India, July 17 -- An unexpected moment at Coldplay's recent Boston concert swept Astronomer CEO Andy Byron into a wave of online scrutiny. During the band's signature "kiss cam," Byron was shown with his arm around colleague Kristin Cabot. Frontman Chris Martin quipped, "Oh look at these two," unintentionally igniting a flurry of rumors.

In the now-viral clip, Byron quickly ducks as soon as the camera pans at them and hides his face. Cabot, on the other hand, buried her face in her hands and turned away. As the audience chuckled, Martin added fuel to the fire and joked, "Either they're having an affair, or they're very shy." What was meant as a lighthearted moment became fodder for massive speculation, drawing millions of views and thrus...