India, Feb. 8 -- The Revenge, also referred to as Dhurandhar 2, is one of the most heavily anticipated Bollywood films of the last several years. The success of Part 1 has increased the buzz around the sequel's release. But fans were a little miffed as the teaser and first look were delayed. When the teaser was released this week, many complained about the lack of new visuals. However, the man behind the marketing strategy of the film defends their approach, saying 'less is more' works for a hyped film like Dhurandhar 2.

In an exclusive interview with Hindustan Times, film marketer Varun Gupta discusses the success of Dhurandhar and the prep for Dhurandhar 2.

Varun's company, Max Marketing, has been behind the marketing campaigns for so...