India, Sept. 26 -- Doug Bowser is retiring after serving Nintendo of America for more than a decade. On Thursday, he announced that he will be stepping down as president and chief operating officer. The 60-year-old will be succeeded by Devon Pritchard, who served as executive vice president of revenue, marketing and consumer experience. Satoru Shibata will join Nintendo of America as CEO. He is also the managing executive officer and corporate director and member of the board at Nintendo.

"One of my earliest video game experiences was playing the arcade version of Donkey Kong," Bowser said. "Since that time, all things Nintendo have continued to be a passion for both me and my family. Leading Nintendo of America has been the honor of a l...