India, Dec. 15 -- With air quality in the Delhi-NCR region frequently deteriorating into the 'poor' and 'severe' categories, pollution has emerged as a key factor influencing where people choose to live. In response, several real estate developers across the region are positioning their projects as 'wellness-oriented' or 'pollution-resilient,' promoting features such as urban forests, advanced air-filtration systems, green facades, and landscaped buffers that claim to offer cleaner air and healthier living environments.

The urgency is underscored by current pollution levels. The Air Quality Index (AQI) in the national capital stood at a 'severe' 454 at 7:05 am, according to data from the Central Pollution Control Board's (CPCB) Sameer ap...