India, Oct. 15 -- Hrithik Roshan has just successfully added his name to the growing list of celebrities who have managed to safeguard their personality rights with legal intervention.

Now seeing the volume of celebrities willingly going to court over the matter may very well look like a 'trend' to the layman, but personality rights, and their protection especially for public figures is actually incredibly important as we rapidly settle into the age of artificial intelligence.

An explainer on the Lakshmikumaran Sridharan Attorneys website asserts, "The word 'celebrity' is perceived by a large chunk of population as an honour and a reward for success. Sportspersons and artists earn it by skill, businessman and TV personalities earn it by...