India, Sept. 12 -- The Delhi high court has protected the personality and publicity rights of Bollywood actor Abhishekh Bachchan, restraining entities from exploiting his name, image, and voice through technology and commercially without his consent.

A bench of Justice Tejas Karia on Thursday said the use of technology to depict the actor in a misleading, derogatory, or inappropriate setting intruded on his right to privacy.

Bachchan moved the court seeking protection of his name, image, voice, and other distinctive personality attributes. In his suit, he cited entities infringing his publicity and personality rights by using his name, voice, and video for illegal commercial purposes, clandestinely and surreptitiously, without a clear d...