India, Feb. 5 -- The Delhi high court on Thursday said that it would pass orders protecting actor and entrepreneur Vivek Oberoi's personality rights by restraining entities from using his name, image, and identity without his consent.

"Yes, we'll pass orders," a bench of justice Tushar Rao Gedela said as it took up Oberoi's suit for protection of his personality rights. Oberoi accused entities of impersonating him on social media by creating fake accounts using his name and image, selling unauthorised merchandise, and producing and circulating AI-generated content.

Oberoi's suit said AI and deepfake technology were being used to morph and superimpose his face to create objectionable imagery. It added that some of the impugned content is...