India, Dec. 8 -- On Monday, the Delhi High Court directed e-commerce and social media platforms to respond to a complaint filed by Jr NTR in three days. He alleged that his identity was being misused across various digital platforms and sought protection of his personality rights. Here's what happened.

Jr NTR filed a petition in Delhi HC seeking protection of his personality rights against unauthorised use of his name, image, likeness and other attributes of his identity. Justice Manmeet Pritam Singh heard the matter as per the news agency ANI.

Senior Advocate J Sai Deepak represented Jr NTR and informed the court that several e-commerce and social media sites were hosting content that violated his rights. The material was being used wi...