India, Aug. 14 -- New Delhi

In a bid to reduce road accidents in Delhi and encourage helmet use among citizens, chief minister Rekha Gupta and transport minister Pankaj Singh launched the "Helmet Wearing Consequences" campaign from Connaught Place on Thursday.

The CM said the objective of the campaign was not only to highlight the importance of wearing helmets, but also to make people understand how negligence of not wearing one could endanger their lives.

"Wearing a helmet may seem like a small step, but it can be the biggest contribution towards saving lives. Along with strict enforcement of road safety rules, the Delhi government is making constant efforts to spread awareness. Our life is not only our own, but also belongs to our fa...