India, Aug. 15 -- A cursory Google Search may well have been the point from where you commenced booking your upcoming travel plans - a move that taps into typical user behaviour with a pitch of familiarity and simplicity. In what may prove to be astute in the long term, Google has unlocked flight deals in India, the US, and Canada, underlined by artificial intelligence (AI) for natural language understanding and contextual structuring of a travel plan.

At first blush, you may expect Google Flight deals to be just another widget or overlay that screams "find me cheap fares", but it isn't. Google is attempting to move further up the travel planning and booking funnel - aiming to be relevant both to users seeking a comprehensive snapshot of...