India, Sept. 10 -- As Apple chief executive officer Tim Cook took to the stage to get the tech giant's most significant product launch underway, he underlined that "design for us goes beyond just look or feel". It indeed is a factor of design that the iPhone Air joins the iPhone portfolio, and updates to the Watch Ultra and AirPods Pro allow for the addition of a number of new capabilities, without increasing the footprint of either. As has been the case in previous years, Apple has showcased four next-generation iPhones, but that's where the continuity ends.

The standard iPhone 17 is flanked by the iPhone 17 Pro and 17 Pro Max with new back designs, as well as an all-new iPhone Air, an ultra-thin design measuring just 5.6 mm that Tim Co...