India, April 9 -- It may not seem apparent, but there is a method to each of Bryson DeChambeau's madness - even the way he has embraced social media and content creation.

The reigning US Open champion and Captain of Crushers GC on LIV Golf, recently said he has spent hundreds of hours and over a million dollars to create engaging and innovative content on YouTube.

That has struck a chord, especially with young golfers. He has amassed a huge following over the last two years -- it has crossed 1.8 million subscribers, surpassing even the PGA Tour number (1.6mn).

'Strategy' and 'optimising' are two favourite words in DeChambeau's lexicon and he is applying them to his content too. He is making sure the time he spends in front of the camer...