India, Feb. 1 -- David Beckham in his underwear with water pouring down his abs wasn't on anyone's 2025 bingo card, but here we are - starting the year in the best way possible. The global icon, who inked a multi-year partnership with Hugo Boss last May, is now front and centre for the Boss One Bodywear collection, and let's just say, the internet is losing it. The campaign marks a bold new move for Hugo Boss, being the first-ever dedicated underwear campaign for the German brand. Created by Trey Laird's Team Laird and shot by legendary duo Mert & Marcus, the visuals are nothing short of cinematic. Watch as the former footballer rolls up in a sleek vintage sports car, stepping out in a sharp suit before making his way into a moody warehou...
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