India, Oct. 14 -- Industry observers note that this trend reflects a broader shift among urban consumers toward fresh, artisanal, and regionally authentic foods. Quick commerce is also playing a role in connecting small producers with wider audiences, helping regional delicacies reach consumers nationwide. As Diwali approaches, these small-batch brands highlight a growing interest in quality, tradition, and nostalgia, even as convenience and availability remain important considerations for festive shoppers.

Here are the Noice products we tried and loved this Diwali:

A curated mix of traditional sweets, namkeen, and cookies, including Kaju Katli, hand-rolled Besan Laddoos, Bikaneri Bhujia Sev (palm-oil free), and butter biscuits made wit...