India, July 3 -- Earlier this year, American personal care brand Dr Squatch received a huge shot in the arm when one of their products went viral globally. Sydney's Bathwater Bliss, a soap made out of actor Sydney Sweeney's actual bathwater, blended celebrity fetish and marketing in an unprecedented manner, selling out the bars of soap faster than one could type 'Sydney'. The company has now been bought by consumer giant Unilever for a whopping $1.5 billion.

Founded in 2013 in the US, Dr Squatch began as a personal care company with products for men. In 2016, the company gained popularity with a series of viral TikTok campaigns aimed at Gen Z consumers. By 2021, it had reached an annual revenue of $100 million. It gained worldwide promin...