India, July 19 -- It didn't take long for the internet to spin the Coldplay 'kiss cam' fiasco into something new. When the camera panned towards Astronomer CEO Andy Byron and the company's HR chief, Kristin Cabot, they jolted apart like they had been caught red-handed. The crowd laughed while the band's frontman, Chris Martin, half-joked that they might be "just shy" or "having an affair." What started as an awkward moment on a concert jumbotron has now morphed into a pixelated video game, less than a day after the clip went viral.

Clips of the moment flooded TikTok, X and Instagram, racking up millions of views. Users quickly sleuthed out the couple's identities, adding fuel to the fire. Hashtags tied to the scandal trended globally. Wi...