India, Feb. 19 -- Coca-Cola has been on a product diversifying effort since over a decade due to its core soda business seeing a decline over its adverse health effects.

One of the biggest moves it made in this direction was launching Fairlife in 2012 as a joint venture with wholesale dairy producer Select Milk Producers, according to a CNN report.

Coca-Cola then completely acquired the brand in 2020 for $980 million. In 2022, it announced that Fairlife surpassed $1 billion in sales.

Americans remained drawn to Fairlife's ultra-filtered system which draws out lactose and sugar from the milk, but doubles its protein content. This is despite the US seeing rising food prices and a spending pullback.

Its most popular product however, is t...