LUCKNOW, April 29 -- Chief minister Yogi Adityanath on Tuesday said the One District One Product (ODOP) initiative has grown into a national movement promoting local craftsmanship and self-reliance, with over 40 lakh people gaining employment following the revival of the MSME (micro, small and medium enterprises) sector in Uttar Pradesh.

"Earlier, Chinese goods dominated our markets. Today, people proudly gift ODOP items," the CM said during a TV programme in Lucknow, pointing to a shift in consumer sentiment and the initiative's growing reach nationwide.

He stated that the ODOP campaign, originally launched to promote unique products from each district, has become a symbol of Swadeshi and local pride, helping position the state's micro...