India, Aug. 6 -- Delhi chief minister (CM) Rekha Gupta on Tuesday announced that the 'Swachhata Challenge' will be launched soon, as part of the ongoing month-long "Delhi's Freedom from Garbage" campaign. Aiming to create a network of "cleanliness champions" across the city, the initiative will start with the nomination of 78 citizens to mark the 78th year of India's independence, each of whom will then have to nominate five more individuals.

Gupta revealed that prominent public figures will be invited to participate in the initiative, in order to spawareness among the public, and inspire the youth. This is being done to mobilise public participation to increase cleanliness across the city, stated by the CM to be one of the main aims of ...