India, Aug. 4 -- Chris Raschke died Sunday after he crashed on the Bonneville Salt Flats, during the "SpeedWeek" event, which takes place each year.

Southern California Timing Association (SCTA), the event organizers, said the 60-year-old was trying to set a new land speed record, when he lost control of the vehicle and crashed. The incident took place around 3 pm.

Though medical staff tended to him, Raschke succumbed to his injuries. The Tooele County Sheriff's Office and the SCTA are conducting their own investigations into the matter, Fox 13 reported.

Meanwhile, here's a look at who Chris Raschke was and how fast he was going.

Speed Demon, the team Raschke drove for, says "Chris Raschke's world is speed. His journey to the cockpit ...