India, June 13 -- While Friday the 13th is often associated with bad luck, Chipotle is flipping the script by offering a tasty twist, especially for inked fans. Inspired by viral memes comparing tattooed bodies to Chipotle's iconic brown bags, the fast-casual chain is rolling out a nationwide buy-one-get-one deal to celebrate the day in style.

Chipotle is offering a special buy-one-get-one deal from 3 to 4 p.m. local time on Friday, June 13, for fans who are "tatted like a Chipotle bag." The promotion rewards customers with visible tattoos and will be available at participating locations across the country.

According to the fast food chain, the offer can be availed by anyone with a permanent tattoo, a temporary tattoo, or a draw-on desi...