India, Feb. 16 -- In China, death has long been regarded as a taboo subject, often associated with misfortune and bad luck. Yet in Heze, a city in eastern China's Shandong province, that cultural hesitation has quietly given way to a thriving export business.

According to Personage magazine cited by South China Morning Post, 29 year old Lisa Liu from Heze once worked as a teacher. Strained by the pressures of the classroom and left exhausted and hoarse, she made a life changing decision in July 2023. After a chance interview, Liu moved into coffin sales, focusing on the European market, particularly Italy.

Her introduction to the industry was unexpected. Her boss took her on a tour of the factory, guiding her through every stage of prod...