India, Sept. 6 -- A Shenzhen-based technology company has captured widespread attention across Chinese social media after rewarding employees with significant cash prizes for losing weight.

(Also read: Chinese influencer builds mini underground station for his cats in 4 months, wins internet praise)

According to a report by South China Morning Post, Arashi Vision Inc., better known as Insta360, launched its annual "Million Yuan Weight Loss Challenge" on August 12, offering a prize pool of one million yuan (about US$140,000).

The initiative has been held multiple times since 2022, encouraging staff to adopt healthier lifestyles through exercise and balanced diets. This year, the programme once again drew participation from dozens of emp...