India, Nov. 14 -- Do you ever scroll through Instagram and pause at a handbag decked with a tiny rainbow, a miniature chocolate bar, or even a puppy charm and wonder why adults are suddenly obsessed with toys again?

The answer is not nostalgia. Adults are now rediscovering their inner child, and Children's Day, today, is the perfect excuse to celebrate it. This trend is called kidulting, and it is all about playful accessories, whimsical fashion, collectable toys, and experiences that bring joy and freedom back into daily life.

Double-income, no-kids households are leading the way, prioritising small indulgences over traditional responsibilities like marriage and homeownership.

The numbers reflect the shift. According to a 2024 Circana...