India, July 6 -- Once rooted in Southeast Asian weaves and later embraced by 17th century Europe, the checkered pattern of gingham has glided through the decades with ease. From '50s house dresses to '90s pop fashion, gingham has always found a way to reinvent itself. Now, it returns with quiet confidence and a modern attitude. Designers are softening the print but sharpening the silhouette. Think halter midis, tailored shirts, and breezy co-ords.

Celebrities like Taylor Swift and Bhumi Pednekar are embracing gingham with a fresh energy. "There's a shift toward clothes that feel familiar but still refined. Gingham brings a sense of ease but also history," says designer Divya Aggarwal. Content creator Shruti Bakshi adds, "Fashion is leani...