India, April 29 -- OpenAI has announced a major update to its ChatGPT search tool, designed to make online shopping more intuitive and personalised. The new feature, which began rolling out on Monday, enhances product discovery directly within the chatbot interface by integrating images, reviews, and direct purchase links.

Users can now search for products by simply typing a question in everyday language-such as "What's a good hair dryer under Rs.5,000?"-and receive curated recommendations. Results will include product visuals, ratings, and links to relevant retailers' websites. Initially, the update focuses on categories like fashion, beauty, home goods, and electronics.

This enhancement is available to users of GPT-4o, the default mod...