India, March 21 -- The ICC Men's Champions Trophy 2025, won by Rohit Sharma and co, has emerged as India's highest-rated multi-nation cricket tournament. The tournament outperformed the ICC Men's Cricket World Cup 2023 by 23 per cent, reinforcing the sport's ever-growing popularity in India.

The eight-team ICC event held in Pakistan and Dubai has set a new benchmark for viewership in India. With a total watch time of approximately 250 billion minutes, including 137 billion minutes on Star Sports and 110 billion minutes on JioHotstar, the tournament's success was driven by several memorable matches, particularly the grand finale between India and New Zealand on March 9 in Dubai.

The final saw peak concurrent viewership reach 122 million ...