India, May 1 -- The Centre has told the Delhi high court that the label '100% fruit juice' used by food business operators (FBO) is neither recognised nor permitted under laws as it amounts to deceiving, misleading and eroding consumer trust.

In a joint affidavit filed before the high court last week, the union government - represented by the ministry of health and family welfare and the food safety and standards authority of India (FSSAI) - said that the Food Safety and Standards (Advertising and Claims) Regulations, 2018, do not permit the use of the expression '100%' in relation to fruit juices.

The affidavit was submitted in response to a petition filed by FMCG major Dabur, challenging the FSSAI's June 3, 2024, directive instructing...