New Delhi, June 27 -- For months, millions of Indians heard the unmistakable baritone of Amitabh Bachchan every time they made a phone call, warning them about cybercrime and urging them to dial 1930 in case they fall prey to digital arrest scam.

But, as of June 25, the campaign has come to an end, officials aware of the matter said.

The campaign was launched by the Union home ministry's Indian Cybercrime Coordination Centre (I4C) in collaboration with the Department of Telecommunications (DoT). The robocall campaign was launched soon after Prime Minister Narendra Modi raised the matter of digital arrest scams during his Mann Ki Baat address in October 2024.

An official who worked closely on the initiative told Hindustan Times that the...