India, April 9 -- The Trump administration's tariffs may significantly affect the US alcohol beverage industry, even the celebrity-owned brands.
In an interview with the Newsweek, Marten Lodewijks, president of International Wine and Spirits Record (IWSR) Americas, said, "I don't see how tariffs wouldn't impact celebrities. What we've seen over the last sort of like 12-18 months, there actually have not been a lot of celebrity-backed brands launched."
Celebrities increasingly launch alcohol brands, leveraging their fame for market entry. From Dwayne "The Rock" Johnson's Teremana Tequila to Jon Bon Jovi's Hampton Water Wine, these ventures capitalize on star power and consumer appeal. However, this trend faced headwinds from the Trump ad...
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