India, July 10 -- One of the biggest draws of streaming services like Netflix and Prime Video has always been the freedom to come and go as you wish. You could sign up for a month, binge your favourite series, then cancel your subscription without any fuss. No need for long phone calls, no pleading with customer care, you were done with just a few clicks. For many, this was a welcome change from the days of cable TV, where cancelling meant a drawn-out struggle.

This week, a federal appeals court in the United States struck down a rule proposed by the Federal Trade Commission, known as the 'click to cancel rule.' This rule would have forced streaming platforms such as Netflix, Prime Video, Disney Plus and HBO Max to make cancelling as eas...