India, Jan. 12 -- A Canadian influencer living in India has questioned the long-standing habit of comparing Indian cities and landscapes to places abroad, calling such labels "illogical" and urging people to appreciate the country on its own terms.

Taking to X, Caleb Friesen, who has been living in India for the past 8 years, shared a video, criticising travel vloggers and content creators for branding Indian destinations as the "Switzerland of India," the "Scotland of the East" or "Mini Europe". He said that such branding subtly suggests Indian locations are imitations rather than destinations with their own identity.

Friesen further argued that the problem goes beyond tourism marketing. He pointed to India's film industries adopting n...