India, March 7 -- Lawson Whiting, the CEO of Brown-Forman which is the parent company of Jack Daniel's, said that Canada taking American liquor off its store shelves was "worse than a tariff."

Whiting added that it was also a "disproportionate response" to the tariffs imposed by the Trump administration, according to a CNN report.

This comes after several Canadian stores removed liquor from the US as a retaliatory measure against the tariffs.

It is not just alcohol. Canadians are also moving away from other US goods, sports events, and trips, according to the report.

When it comes to Jack Daniel's, Canada accounts for only 1% of its total sales, so Whiting said in an earnings call that the company can take the hit.

However, Mexico ma...