India, Feb. 11 -- justify;">An important requirement for a startup is to identify a real user need for which a product proposition can be built. Thus, Design & Design Thinking have become imperative for entrepreneurs. The contribution of Design is to see things from a human centric perspective to define and identify relevant problems.

Design is no longer the top layer. It is not just about enhancing a product, but about bringing market relevance and delivering measurable outcomes. It involves making sense out of ill-defined and unclear problems. As innovators, designers observe, experiment and contextualise products. They practice innovative design thinking behaviours to support product development and appeal to buyers.

Designers can we...