India, June 26 -- Activision has officially launched the Call of Duty: Mobile Web Store in India, offering gamers in the country an enhanced, value-driven platform to buy in-game items and COD Points. The new web store aims to provide more flexible payment options, special discounts, and exclusive rewards tailored to the Indian gaming community.

India is currently the world's second-largest gaming market, boasting over 590 million mobile gamers, according to a Lumikai report. Call of Duty: Mobile, which has seen over one billion downloads since its 2019 debut, consistently ranks among the top 10 highest-grossing mobile games in the country.

Recognising this potential, Activision's new initiative is designed to create a more accessible a...