India, Jan. 31 -- Rising star Byeon Woo Seok has yet again emerged as the champion of the monthly advertisement model brand reputation rankings. Defeating several fellow K-drama stars, including his new good friend Kim Soo Hyun and even his Lovely Runner co-star Kim Hye Yoon, the beloved actor has expanded his top-scoring position for the third consecutive month. Even before his landing rank #1 in November 2024, the Record of Youth standout continued clinching one of the leading ranks on the monthly rankings.

According to the Korean Business Research Institute's evaluation of the brand reputation for advertisement models, Byeon Woo Seok clinched a cumulative index score of 3,336,641 in January 2025. The final ranks were determined throug...