India, Jan. 12 -- Ather Energy has introduced new regional offers for its family-oriented electric scooter, the Ather Rizta, in celebration of the new year. Customers can save through cash discounts, credit card EMI benefits, and warranty incentives, with variations by state across most of India, South India, East India, and Maharashtra.

For many regions, Ather offers benefits up to Rs.20,000 on the Rizta. This includes a Rs.10,000 direct cash discount and an additional instant discount of up to Rs.10,000 on credit card EMIs. The EMI discount is available on select cards from Axis Bank, HDFC Bank, IDFC First Bank, Canara Bank, One Card, Federal Bank, Bank of Baroda, Scapia, Yes Bank, and RBL Bank.

Ather also provides an assured buyback ...