India, April 17 -- Hailey Bieber and Selena Gomez are rumored to be considering selling their beauty ventures-Rhode and Rare Beauty-amid talks valuing the brands at $1 billion and $2 billion. Backed by major financial advisors, the potential deals could redefine celebrity-driven beauty empires. However, industry experts question whether the valuations reflect sustainable growth or fleeting hype, according to a recent Jing Daily report.

Rhode and Rare Beauty emerged during the pandemic, leveraging their founders' star power and social media savvy. Rare Beauty, launched in 2020, aligned with Gomez's mental health advocacy and charity goals, resonating deeply with Gen Z. Rhode, known for viral products like the "glazed doughnut" skincare ae...