India, Jan. 30 -- In a significant move that could reshape India's digital entertainment landscape, the state-owned telecommunications giant Bharat Sanchar Nigam Limited (BSNL) unveiled a new Internet TV service today, offering its mobile subscribers across India free access to more than 450 live television channels.

The service, dubbed BSNL Intertainment (BiTV), marks an ambitious expansion following a successful pilot in Pondicherry. Through a partnership with the streaming aggregator OTTplay, BSNL is stepping beyond traditional telecommunications to provide subscribers with access to multiple streaming platforms and a vast library of content.

"BiTV gives every customer the power to access entertainment on the go, 'anytime, anywhere',...