India, March 17 -- While artificial intelligence or AI is being celebrated worldwide as a significant game changer in many spheres, one of the industries it impacts tremendously is the creative one. AI is revolutionising the entertainment industry globally. Generative AI even has the potential to replace the work of actors, writers, and other creative professionals. While Hollywood celebs were the first to include clauses in their contract that stipulate that producers and studios could not use digitised images, voices and/or performances of actors without their prior consent, A-listers in the Hindi film industry have now reportedly followed suit. Have stars in south Indian cinema also started to include this clause in their contracts? (A...
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