India, April 11 -- The Brihanmumbai Municipal Corporation (BMC) is set to include a key suggestion made by citizens in its Draft Outdoor Advertisement Policy 2024-using "dead walls" in buildings and housing societies to display hoardings.

In advertising parlance, a dead wall refers to a blank, uninterrupted building wall with no windows or doors, offering an ideal surface for large-scale advertisements like billboards and murals.

According to a senior official from the BMC's licence department, the civic body received 404 suggestions and objections (127 online and 277 offline) related to the draft policy, which was released in August last year. "We are considering the suggestion on allowing hoardings in buildings and housing societies w...