India, Jan. 31 -- Objections raised on reduction of distance between hoardings, zone-wise limits and impinging on city's aesthetics

MUMBAI: After a 120ft x12ft hoarding crashed in Ghatkopar in May 2024 killing 17 and injuring 74, the Brihanmumbai Municipal Corporation (BMC) formulated the 'Draft Policy of Outdoor Advertisements, 2024' in August 2024 and elicited reactions from citizens before a final policy can be tabled. While 15 days were given to complete suggestions and objections, the Assembly elections slackened the pace.

On Thursday when a group of citizens and stakeholders from the advertising industry met at the Penguin building in Byculla Zoo, where public hearings take place, to air their critique on certain features of the p...