India, Sept. 17 -- English billionaire Sir Richard Branson got a reality check while trying to collect vox pop in New York City. Viral footage shows him trying to stop people on the streets of the Big Apple, microphone in hand, only to get ignored repeatedly.

Virgin Group co-founder Richard Branson recently teamed up with HelpBnk founder Simon Squibb to launch 'Doorbell of Dreams' - an initiative through which budding entrepreneurs can buzz a video doorbell and quickly present their dream ideas to a camera.

The idea behind it is to give everyday people a chance to pitch their business ideas in 60 seconds, and offer more visibility and guidance to selected entrepreneurs.

The initiative, which started in the UK, has now reached New York ...