India, Feb. 11 -- justify;">With the progression of the Indian jewellery market due to the demands of consumers eager to see modernization in the way they are sold, there existed certain traditional brands like Bhima Jewellery. The entry of Bhima Jewellery into the market of Noida was a major event in this regard, for the actress Parineeti Chopra was present at the occasion of the entry into the market, as the company entered the market while holding on to its traditional values.

The founders of Bhima Jewellers, established in Kerala in 1925, adopted honesty, integrity, and fair trade as guiding principles. Over time, they have been able to establish themselves as one of the biggest retailers of jewelry, with over 100+ stores across Indi...