India, April 17 -- A video of women queuing up outside a Karnataka Silk Industries Corporation (KSIC) outlet in Bengaluru has gone viral, offering a glimpse into the skyrocketing demand for Mysore silk sarees.

In the video, shared widely on social media platforms, a crowd of women can be seen standing patiently outside a KSIC showroom while the shutters are still down.

Some reportedly arrived as early as 3 am to secure a spot in line, highlighting the frenzy these sarees generate during new stock arrivals or special sales.

According to a Deccan Herald report, KSIC dealers say the demand for Mysore silk sarees has grown exponentially over the last three years. Outlets in the city receive limited stocks every week, which are sold out in ...