India, July 4 -- Millennials in Bengaluru are driving a sharp rise in demand for homes priced between Rs.1-2 crore, as developers increasingly target this segment of young, salaried buyers. Real estate experts attribute the trend to the city's strong tech-driven job market and attractive rental yields, which are pushing demand in the premium mid-range category.

According to Knight Frank India's report, this price bracket recorded the highest number of launches and sales, almost 12,429 units, in the first half of 2025. This signals a new wave of aspirational homeownership led by mobile buyers in the 30-40 age group.

"In Bengaluru, where the job market is strong and heavily tech-oriented, the buyer demographic tends to be younger and more...