India, June 10 -- In a bid to enhance its non-fare revenue, the Bangalore Metro Rail Corporation Limited (BMRCL) has begun wrapping its metro trains in advertisements, a move that's drawing both commercial interest and commuter criticism.

The corporation has signed two long-term contracts granting exclusive advertising rights on its two major corridors, Moneycontrol reported. Mudra Ventures will handle ad placements on the Purple Line, while Lokesh Outdoor will manage the Green Line.

Both agreements span seven years and are expected to bring in a minimum of Rs.25 crore per year the report further added.

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According to reports, officials sai...