India, July 8 -- Bengaluru's real estate market is defying the national shift toward luxury housing, with growing demand focused on the mid-premium segment. According to Sattva Group Managing Director Bijay Agarwal, homebuyers are showing strong interest in properties priced between Rs.1 crore and Rs.4 crore, indicating a clear preference for practical, premium mid-segment homes over ultra-luxury offerings.

To meet this rising demand, the company plans to launch 9 million sq ft of mid-premium housing and select luxury projects in key growth corridors such as Mysuru Road and Old Madras Road.

"The real estate sector in the city is largely a consumer-driven market, not dominated by investors. So most of the demand we see isn't speculative....