India, Oct. 17 -- German Legend Lothar Matthaus has joined the Bengal Super League as brand ambassador, in a move the organisers say is designed to inject global know-how into Bengal football's ecosystem.

Announced by Sharchi Sports on Friday, the appointment leans on Matthaus's World Cup-winning pedigree to drive professionalism, player development, and international collaborations across the nascent competition.

In the league's official note, BSL called the tie-up a significant milestone in its mission to elevate Bengal's football ecosystem while establishing meaningful international collaborations that promote professionalism, player development, and global exposure. The objective is to convert the credibility of a global icon into a...